Social Responsibility
Social Responsibility is a term that applies to the actions of any organization. "Corporate social responsibility (CSR), a term applied to multinationals in the 1960s and 1970s, is a form of corporate self-regulation integrated into a business model," according to Wikipedia. CSR is also known by other names such as, "corporate conscience, corporate citizenship, social performance, or sustainable responsible business." The goal of CSR is for companies to take responsibility for their actions and "encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere." Approaches to CSR differ throughout the world. For example in Central and South America, it is called Responsabilidad Social Empresarial (RSE, in English Socially Responsible Business).
Wikipedia, February 2012
http://en.wikipedia.org/wiki/Corporate_social_responsibility